Coachella

REBRANDING

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TEAM PROJECT

Jenna Dellino

Seamus Deegan NeDavius Ladmirault

DESIGN OPPORTUNITY

Coachella is one of the most popular, widely-recognized, and profitable music festivals both nationally and internationally.

ROLE

DESIGN CHALLENGE

Coachella has grown exponentially in popularity since its launch in 1999, but it has outgrown its original branding in the process.

Editorial Designer
Motion Designer

SOLUTION

A complete redesign and modernization of Coachella’s brand identity to reflect its youthful fanbase and iconic status.

LINEUP VIDEO

Coachella’s lineup reveal is highly anticipated by music lovers each year, so this video is meant to promote and amplify that reveal. This video correlates with the chosen theme, outer space.

3D/AR ASTRONAUT

This concept brings the Coachella astronaut to life in 3D space, and could be used in small scale augmented reality applications like filters on social media, or through large scale productions like holographic stage performances.

ZAPPAR APP

With the Zappar app, you can scan this code and gain access to the astronaut AR/3D filter.

BRANDING APPLICATIONS

Like many other experiences, people wish to purchase merchandise to have a physical memory of Coachella. Therefore, we made merch consistent with the new brand design.