SOUTHERN ITALY
BRANDING
SOLO PROJECT
DESIGN OPPORTUNITY
Branding the area of Southern Italy in a fresh and modern way to encourage tourists to visit this area.
ROLE
DESIGN CHALLENGE
Brand Designer
UI Designer
Art Director
When most people think of visiting Italy, they only think about places like Rome and Venice. Therefore, tourism is far lower in Southern Italy.
SOLUTION
Highlighting the fact that Southern Italy is a “hidden gem” and that it is just as beautiful as the rest of Italy, if not more.
AD CAMPAIGN
This campaign contains views of Southern Italy, showcasing how beautiful it is. It also has headlines which show the importance of food in the culture, and how a trip to this down-to-earth area will stay with you for a lifetime.
MERCHANDISE
Due to the dynamic branding system, each city in Southern Italy would have its own unique logo and merchandise.
UI DESIGN
This was done for mobile and desktop, and it is designed to educate people about Southern Italy. This website is meant to draw people in and have them potentially plan a trip to this region.
DESIGN SYSTEM
Due to the dynamic branding system, each city in Southern Italy would have its own unique logo and merchandise.
LOGO
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TAGLINE
TYPEFACE
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CITIES
COLOR PALETTE
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